Tata Motors Protection From Maruti Suzuki’s Adept to Market Car Claims of Being the Number one Highest Selling Vehicle Maker Of India. Tata Punch has been defined in a category of a sub compact car. It was able to help Tata Motors reclaim the position of the most popular automobile maker in India for the year of 2024, this time around it was able to beat Maruti Suzuki. The Punch enjoyed dominance in the market beating moped scooters in 2021 for being the highest selling automobile. This also ended the Maruti Suzuki 40 year reign. Tata Motors achieved historic heights by selling over two lakh units of the Tato Punch MSH Head On Chief Mistry Said The Waiting List For The Car Is Expected To Cross Over 1 Lakh Units. For over the past 5 months Tata Motors has been witnessing huge shifts in the automobile industry as now Maruti Suzuki’s badge is no longer that of the best selling car, the Punch has emerged which sold around 191,000 units against the Wagon R. Also Marui Suzuki ellapsed from the top position in the automobile industry of India as they have been unable to meet the growing demands of SUVs which has been hihg in the past years.
Difficulty In Adopting Internal Changes For Maruti Suzuki For Their Business Model.
As one of the leading players targeting low and middle income populace in the Indian automobile market, Maruti Suzuki has a deep penetration in the market.
While they have a solid grip on the market, the rise of the SUV phenomenon has made it very tough for them to continue holding their nights. The brand has lost greater portions of the market as consumers seeking SUVs, particularly those in the higher budget, are left yearning for better alternatives that Maruti fails to provide.
AT 52%, Maruti Suzuki still had the largest portion for the Indian Car Market in the Financial year of 2018. Given the statistics, it was the top seller in the market. Forgetting about the competitors, Maruti was on the top aided with selling the top 5 cars models all of which were its. As per the data for 2024, Maruti’s stake fell to 41% and likewise lost the title for having the most sold car while best selling unit reached a record high of 42.86 lakh sold units, much to everyone’s surprise.
A New Era
This shift has altered the direction of Indian motoring forever. Till maruti 800 was invented by maruti in 1985, hindustan ambassador dominated the market since India attained independence in the 1940s and continued for 30 years.
From that point in history, it became the most bought and sold automobile in India. The next 4 decades saw Maruti Suzuki effectively controlling a bulk of the market, outperforming all local and global competition.
The move from BS IV to BS VI and the passive restraint of an airbag equipped car are some of the factors that have affected the dominance of Maruti Suzuki and caused it to shrink after 2018. Even though Dize, Swift and Wagon R have been the most sold automobiles in India for the most part, the steady rise in demand for SUVs has proved to be a setback for them.
The surely growing Market Pena is a Tata Punch
Tata Punch entered the market in 2021 and single handedly created its own Sub segment in the sub four meter category in the SUV market. It was stated and sold as a replacement for the Toyota Innova Crysta car in India while serve as a punch brand The Maruti’s Swift Punch branding replaced hatchback cars in India. It was able to sell over sapphire unit a month and in 2022 it was on the list of best ten selling cars in the India market.
Tata’s multi-powertrain and SUV’s strong surge in market propelled them to have a constant growth in market reaching 5.65 lakh units in sales by the end of 2024. Tata Motors Passenger vehicles MD, Shailesh Chandra confirmed the growing demand of the SUV environment by saying, The Indian passenger car market hit an all-time high of 4.3 million units in 2024 because of the proliferation of SUVs and its superior emission compliant power plant.
This, coupled with the emergence of Punch as the best-selling model of the year, resulted in an unprecedented 19% BoP in SUV sales at Tata Motors.
A Competitive Landscape
While Tata Motors grew significantly in terms of sales, the competitor that the company has in the SUV space, Hyundai did not grow as expected. Exter in 2024, was able to capture sales which was less than 50 percent of the multi selling punch model that Tata had.
A Shifting Market
The gradual change from hatchback style of vehicles to that of the SUV style of vehicles is evidence of a change in the customers preferences as well as an evolution in the Indian automobile market in terms of higher worth. Tata Motors, for example, is set to benefit from the trend that when SUVs remain the top selling units, and on the other hand, Maruti Suzuki and other conservatives are slowly but surely being forced to adapt the change in the market.
