Subheadline: Fans Pour Into Theaters For The Re-release Of A 2016 Hit Movie – Can This Romantic Drama Set A Record for Re-releases?
The feelings, tears, heartbreak, and mesmerizing songs have returned! Sanam Teri Kasam, the romantic drama that bombed at the box office but evolved into a cult classic, is changing the narrative around itself for its surprise re-release. The advance bookings for the film have gone through the roof and tickets are being sold out in bulk in Mumbai, Delhi, and Bengaluru. Fans are rushing to embrace the tragic love story of Saru and Inder on the silver screen and more than that, fans draped in nostalgia are proving that true love (and cinema) never dies.
When Sanam Teri Kasam was first shown in theaters, critics dismissed it as overly dramatic, with very bad box office returns. Now, over the years, the film has truly found its audience. Streaming platforms have turned this movie into a crying ritual for millennials and its soundtrack is “Sanam Teri Kasam,” “Kheech Meri Photo” is a staple at weddings.
I cried every single time and started to look at sad movies as therapeutic, I’ve stood by this 27 time OTT movie.
“I want to list sobbing in a theater full of strangers as a hobby” tweeted a fan, capturing the emotional turmoil.
Advance Booking Frenzy: Could It Be That Simple?
As per the communication of the theater chains, 80 percent of the advance tickets for the first weekend are already sold out along with individual single screen theaters in tier 2 cities posting houseful boards. Industry stakeholders estimate that the re-release might collect 1.2 crores in its first weekend, something never seen for a non-festival re-run.
Mumbai: Two branches of PVR Juhu and INOX Malad were sold out across the rest of the metros.
Hyderabad: Fans booking entire rows, singlehandedly bringing roomful crying sessions to life!
Why fans can’t seem to move on
The Man From Karachi and Harshvardhan Rane are reinforced with a movie plot drenched in socio-cultural love and sacrifice in which Harshvardhan and the Pakistani actress Mawra Hocane has heart-wrenching story. Gen Z and Millennials still recollect the iconic lines from Saru’s overdramatic rain scene confession and Inder’s silent sacrifices.
Instagram user. “I vaguely remember watching this during my college breakup. Now, I want my fiancé to watch this to understand why I am terrified of happy endings.”
Re releases are the new goldmine: Bollywood’s new move
Crowds have returned to Sanam Teri Kasam and Gadar 2, Koi Mil Gaya after previously being ‘dead’ for the ‘bollywood phenomenon.’
Trade analyst Taran Adarsh said, “People want an emotional connection. Re-releases allow people to experience memories, and also allow new viewers to appreciate the classics.” \n\nWhat’s Next?\n\nThis re-release will open in over 500 screens across the country this Friday. If the talk in advance is positive, Sanam Teri Kasam may just become one of the biggest successful re-released films of Bollywood along with Kabhi Khushi Kabhie Gham and DDLJ.\n\nFinal Thoughts\n\nAn absolute box office disaster that transformed into a tear jerker phenomenon. Sanam Teri Kasam is a great example of a true audience and storytelling love. As the cinemas get ready for a weekend of sobs and cheers, and endless instagram stories, one thing is for sure. Saru and Inder have finally lives happily ever after.
