Launch and Initial Plans
From February the 14th, the only trims available for the BE 6 and XEV 9e at first would be the Oscar winning ones and even as these excel at absurd levels our Airports working absolutely nullifies any concerns. These will be available for bookings starting the same date with deliveries commencing during March 2025.
High Hopes 5k Per Month
Despite attempting to zero in on specific free units due to reasonable reservations Mahindra is still looking at the remote end of things and has set a goal for selling over 5 thousand units each month. The epic launch event hosted 2.5 lakh live concurrent views on x (ex-twitter), producing a record amount. Furthermore, The event’s reach spanned over that of 165 million people with video views and counting surpassing the 1.44 billion mark.
There is a considerable amount of optimism for Mahindra considering the robust feedback from dealerships during the launch. Demand for BE 6 and XEV9e is reflected in the myriad number of inquiries received for them. Yes, mid premium pricing appears high, however, certain feature which are first in the segment and specs which are class leading are largely undeniable and warrant the price.
Pricing and Features
The pricing for the BE 6 tops out at ₹26.90 lakh while the XEV 9e id pegged at ₹30.50.
The current EV market has become a hot bed for a new technological market with the emergence of EV’s with Mahindra reaching out to join the game with the debut of their new range of EVs set to launch in late 2025. These variants are rumored to contain a real world battery pack range of 500 km with an aim to target regions with cutting edge technology. Currently Mahindra plans to release two new variants, the mid-range with the EV pack two and the base Electric Vehicle with pack one, estimates put their starting price to be around 18.90 and 21.90 lakh.
Currently Mahindra is eyeing for the top spot in in the market but in order to achieve that goal, their auto sales expect to reach a sum of 5,000 units monthly. However, if they do achieve their target position in the market they ship their rivals Tata Motors and MG Motors towards the bottom with Tata Motors currently holding a 50 percent control over the market with Mahindra in this ranking stood third with only 6.3 percent till the end of November 2024. With the addition of BE 6 and XEV 9E Mahindra hopes to outscore their competition.
With the launch of BE 6 and the XEV 9E Mahindra is making moves for a strong goal of performance led marketing.
Mahindra’s strategy combined with the latest technologies and best products could see it emerge as India’s most admired EV car maker in the near future.